You will learn that blog content on a website should be directly aimed at supporting sales by increasing visibility and driving traffic to product or service pages. This involves structured keyword research to identify which variations and abbreviations will best serve the website's goals, considering factors like search volume and cost per click.
3 keyword research tips:
1. Utilize keyword research tools like Keywords Everywhere or SEMrush to identify high-value keywords, consider search volume, cost per click, and assess what competitors are ranking for.
2. Supporting or informational content, use tools to find related questions that can be answered through blog posts, thus helping to support main service pages and potentially save on link building costs.
3. Examine the word count of top-ranking pages for your chosen keywords and create comprehensive content of similar or greater length to compete effectively in search rankings.
