Chapters: 00:44 Put 15+ posts on your blog index 1:48 Make frequent smaller updates vs. one large annual update 2:22 Use smaller hero images 2:54 Make it easy for users to trust you 3:47 Apply the PPB formula (Preview, Proof, Benefit) 4:50 Leverage Keyword Opposition to Benefit analysis (KOB) 5:13 Prioritize passive link ideas 6:13 Add internal data to curated data posts (trends, statistics. etc.) 7:04 Search for people stealing data from your posts 7:47 Avoid manual link building (most of the time) 8:28 Focus on making high-impact changes, not just fixing 404s 9:07 Apply audience-first research 10:31 Leverage BRAVE for title tags
