Manual action Google penalties can lead to a huge loss in rankings, trust, and traffic for your website. This makes it a very important topic for webmasters. In this video, we first explain the difference between a manual action Google penalty and an algorithm update. The difference between an algorithm update and a manual action penalty is that algorithms are not particularly directed at a specific website. Google makes hundreds of small algorithm updates every year, and a few major updates around three to four times a year. For example, Penguin or Panda were major algorithm updates rolled out by Google to help deliver better results for all kinds of searches. We also show you what you can do to improve your rankings if you’ve been negatively affected by an algorithm update, such as: • Creating original and relevant content for your users • Earning quality backlinks • Following on-site and off-site SEO best practices • Focusing on your EAT (expertise, authority, and trust) Moving on to manual action penalties, we explain how you can be penalized for spammy content, bad links, content cloaking, keyword stuffing, or anything else that violates Google’s guidelines. If your site is affected by a manual action, Google will notify you in the Manual Actions report and the Search Console message center. To get the penalty lifted, you will have to fix all the issues that triggered the penalty, and submit a reconsideration request. We give you helpful tips to fix your site and recover from a manual penalty. For example, if you received a manual penalty for spammy or thin content, you need to work on improving your content quality. If you were cloaking content, fix that by showing the same content to human users as you would to crawlers. If you have unnatural or bad backlinks, request their removal by contacting the webmaster or choose to disavow them (links can be manually disavowed using the ‘disavow tool’ in the search console.)
Finally, we wrap up with a reminder that some penalized websites are just lost causes. If your content was completely scraped from somewhere else, or it was chock full of spam, or it looked malicious to search engines – that it’s just not worth your time to try fixing the site. In this case, you’d be better off creating a new website and making sure you follow Google’s guidelines and SEO best practices this time to provide the best user experience and rank higher for relevant keywords.
Link Building HQ At Link Building HQ, our goal is to provide the most relevant and up-to-date information to search engine marketers. Visit our website: www.linkbuildinghq.com for more amazing tips.
