A strange Google update happened around November 3 and it’s spiking searches for products across the board. It all points to one thing that’s changing SEO: AI Overviews
In this video, we break down what changed, why it matters, and how SEOs and brands can get ahead of it before everyone else catches on.
More specifically, you’ll learn:
► The subtle shift inside Google’s AI Overviews that triggered the spike ► Why this change reduces friction in the buying journey and accelerates the conversion funnel ► How brands can use GEO to position themselves to benefit from this new behavior ► Where Google is pulling information from (and why most marketers aren’t looking there yet) ► What smart SEOs are doing right now to get their products included in these emerging trend
Watch to get a breakdown of the Google update that could potentially have a massive impact on product discovery and demand.
Drop your thoughts in the comments, and then check out our GEO ranking factors video to understand how to actually rank in AI search.
