Short Form Content Marketing Strategy - Content Marketing Strategy
2023, every business that fails to implement a short form content marketing strategy is at risk of being left behind.
Recent studies indicate that 66% of all social media users prefer short-form video content over any other type of content, a trend that has only increased since 2022.
In fact, platforms like TikTok and Instagram report that users spend an average of 50% more time engaging with short-form video content compared to other types of content.
That's almost an hour per user per day!
In this video, we're going to take a deep dive into the power of short-form content marketing and explore the short-form content marketing strategy that I recommend for most businesses.
We'll look at why short-form content is so effective, how to create short-form content, and the types of content that work best in a short-form format.
But don't forget about long-form content!
While short-form clips are great for capturing attention and engaging viewers, long-form content is essential if you want to turn those viewers into customers.
So make sure to post 2 to 4 pieces of long-form content per month on platforms like YouTube or in a webinar format in a Facebook group.
This will keep your audience engaged and educated, encouraging them to learn more about your brand.
