What is content marketing? Content marketing is promoting your product through the creation of blogs, videos, or anything else. But why is it important? Because content marketing is a very good strategy for a wide variety of businesses.
Being able to answer questions like “what is content marketing?” can be very important for your social media marketing agency. Not only do you need to be able to accurately articulate what content marketing is to your clients, but you also need to have a full understanding of what it is and when to use it. While many companies default to it, content marketing isn’t an end all be all.
So, what is content marketing? Content marketing is the creation of content that will help you to develop an emotional connection with your audience. This content can take a lot of different forms, but the idea is the same: give them something to read, watch, or listen to that will help you engage your audience and get them interested in who you are and what you’re doing.
The importance of content marketing is that it allows you to have a conversation with your audience, and to control the conversation that you’re having. By creating content around your business, you are able to send the message that you want heard and get out ahead of everyone else. This can help you to develop your brand in a deeper way, and show people what you care about and want to promote.
Truly, the benefits of content marketing are too many to count. Content marketing is the key in the digital age to creating a trusting, loyal, interested audience. The best way to sum up the benefits of content marketing is this: it turns your business into a beloved celebrity.
A huge benefit of content marketing to consider is that the impact of content is very measurable. By focusing on content, you can use a bunch of different metrics to represent just how big your brand is. You can also use engagement metrics to show how much people like it. The more people are liking, sharing, and commenting on your content, the more you know that they are aware of your brand and view it in a positive, engaging light.
With all of that being said, the benefits of content marketing are not equal for all businesses. Although every business can benefit from content marketing of some form, I wouldn’t recommend the same strategy for every sort of business. Local businesses should treat content very different from digital businesses. Digital businesses should definitely have some sort of content marketing in place, but for smaller brick and mortar businesses, content marketing might not have the same impact.
When you’re considering creating content for your business, there are 4 types of content marketing to consider. These are: written, visual, audio, and interactive. These 4 types encompass most kinds of content you can create, and most content marketing strategies will use 1 or 2 for maximum effect. When you’re new, it’s best to experiment with which kind works for your business.
There are a few content marketing strategies you can use to help get your content off the ground, and a few things that you should consider within these strategies. One of the quick tips that I love to offer people is that you should consider accounting for voice search with any SEO efforts. Topic clusters are another big part of your content marketing strategy to consider in 2019.
Of course, you should also have a solid keyword strategy in place when you’re building out your content marketing strategy. Figure out which keywords you can rank highly for, and what it’s going to take for you to do that. Selecting the right topics for social media content is also important - choose topics based on your objectives.
