In today’s world of digital marketing, content has gained great significance. Content helps convey and intensifies your message to new audiences. It improves business prospects by delivering value and enhances your position as a market leader. The scope of content marketing includes email communication, blog posts, social, conventional PR as well as online portals, magazines, and even digital newspapers.
KnowledgeHut’s Content Marketing training tells you how you can build data-driven compelling content marketing program and what data sources you should put in use. You will learn how to recognize possibilities in developing content for enhanced outcomes. This training helps you understand the key fundamentals of planning and executing content marketing activity as well as how to evaluate its impact.
Topics discussed:
00:14 Introduction to Content Marketing 👨🏫 Chapter 1 00:41 Content Marketing & Inbound Marketing 01:40 What is Inbound Marketing 01:49 Objectives of Content Marketing 02:41 What is Content Marketing 👨🏫 Chapter 2 02:48 The why - Simon Sinek 03:43 Golden Circle of Content Marketing 04:00 Importance of Content marketing 07:38 Inbound Marketing Stage 08:38 Purchase funnel - Attract stage 09:28 Purchase funnel - Convert stage 10:25 Purchase funnel - Close stage 11:30 Purchase funnel - Delight stage 👨🏫 Chapter 3 14:04 Purchase Funnel 14:21 Stage 1: Awareness 15:08 Stage 2: Research 15:40 Stage 3: Evaluation of the Alternatives 16:25 Stage 4: Purchase 16:41 Stage 5: Post Purchase 17:29 Stage 6: Brand Loyalists 👨🏫 Chapter 4 19:19 SEO and Social Media in Content Marketing 19:55 SEO Perspective of Content Marketing 22:08 Social Media Perspective of Content Marketing 👨🏫 Chapter 5 24:54 Targeting in Content Marketing 26:48 Targeted audience 27:45 Customer Persona Demographics 30:14 Customer Persona Interests 31:09 Customer Persona Purchase Funnel 32:37 Customer Persona Values and Fears 👨🏫 Chapter 6 35:06 Content Mapping 35:21 Stage 1: Awareness Stage 36:36 Stage 2: Research Stage 38:12 Stage 3: Evaluation Stage 40:20 Stage 4: Purchase or Buying Stage 41:29 Stage 5: Brand Loyalty 👨🏫 Chapter 7 43:52 Types of Content 44:11 White paper 44:58 Reports 45:29 Blogs/Articles 46:26 Webinars 47:12 Videos 48:33 Podcasts 49:19 Infographics 50:05 Checklists 👨🏫Chapter 8 52:35 Brand Storytelling 54:20 How to tell a story 55:13 Top online influencers 👨🏫 Chapter 9 01:00:31 Content Promotion 01:01:24 Ways to promote content - SEO 01:03:54 Ways to promote content - Social Media 01:05:05 Ways to promote content - Influencer marketing 01:06:51 Ways to promote content - Medium, LinkedIn articles, Quora 01:07:33 Ways to promote content - Content Recommendation Engine 👨🏫 Chapter 10 01:09:05 Measuring your content marketing success 01:10:26 Stage 1: Early Stage 01:12:12 Stage 2: Leads/Customers 01:13:06 Stage 3: Post-purchase 👨🏫 Chapter 11 01:14:09 Tips to Become a Successful Content Marketer 01:14:29 Course Summary
