Build the foundation of your content strategy. Without this groundwork, all the tactics you run will only be the noise before defeat. In this module, you’ll learn about audience targeting, customer buying journey, positioning, messaging, and content pillars.
Right before creating content, you need to plan your efforts. Discover the proprietary frameworks that helped me to bootstrap a 7-figure business and turn content into a massive revenue channel. In this module, you’ll learn about content plan, content formats, insights sources, and ideation process.
This whole plan is useless if you don’t actually craft content. Access a set of best practices that will position your content as valuable and unique for your target audience. In this module, you’ll learn about content identity, copywriting, Linkedin channel, and repurposing principles.
Most B2B brands don’t see ROI on content. That’s because they are not applying the right techniques to monetize content and to build it as a revenue channel. In this module, you’ll learn about social selling, ABM-to content, audience monetization, and content upgrades.
Creating content can be messy and unstructured. I will teach you how to organize your content efforts and connect them to your revenue objectives. In this module, you’ll learn about backlog planning, content KPIs, results analysis, and iteration principles.
