Everything you need to know about content marketing ► http://smr.sh/Kdy Everything you need to know about content marketing to be the best in your industry — in a 5-hour marathon by SEMrush!
1️⃣ Jesse McDonald, Melissa Fach, Loren Baker, Casie Gillette — Creating Multipurpose Content That Wins 00:00 - Intro 07:00 - Content for SEO: How to win 10:00 - The search query shows intent around answering a question 14:00 - Well-rounded content should answer the appropriate questions 19:00 - Well-written informative content should naturally earn links from relevant sites 21:00 - Remember, spammy links aren't worth it! 25:00 - Intent changes in user behavior 26:00 - How Google knows how content ‘flows'
2️⃣ Julia McCoy, Liraz Postan, Shelley Walsh, Casie Gillette — How to Create Content that Gets Found in Google AND Builds Your Brand: 2020, Pandemic-Proof, Real-World Advice 34:00 - How to create content that gets found in Google and builds your brand 38:00 - Return on ad spend 41:00 - A simple 11-step website content strategy guide 52:00 - Where is it best to start with content strategy? 54:00 - Answering the questions and queries of users 58:00 - What to discuss with clients with COVID-19 happening
3️⃣ Lee Odden, Casie Gillette — Break Free of Boring B2B with Influential Content Experiences 1:08:00 - Top interactive format: top of the funnel 1:09:00 - Top interactive formats: middle and end of the funnel 1:10:00 - Frameworks for influencer content 1:15:00 - B2B interactive content case study 1:17:14 - Influencers + Interactive = Results 1:26:00 - Budgets, teams, and timelines 1:30:00 - Story you want to tell
4️⃣ Andy Crestodina, Robert Rose, Kelly Hungerford, Erin Hueffner, Casie Gillette — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies 1:37:00 - Key aspects of thought leadership 1:41:00 - Be the source of original research 1:46:00 - How research that you may have could be used to create shareable, link-worthy content 1:52:00 - What is effective thought leadership content? 1:57:00 - Content shock 2:00:00 - Can you have an opinion that stands out? 2:03:00 - Can one call themselves a thought leader? 2:18:00 - Personal SEO 2:23:00 - RECAP: Leverage a Personal Brand for mention and links
5️⃣ Kevin Phillips, Ashley Segura, Vahe Arabian, Andy Crestodina — How To Put Your Content To Work Immediately After Publishing 2:36:00 - A better, faster, more efficient way to get your content in front of your audience 2:40:00 - Focus first on BOFU content 2:45:17 - How sales can use content in their sales process 2:49:00 - Communication with sales and marketing 2:55:00 - Ways you can collaborate with content teams and sales
6️⃣ Sabiha Shakil, Jessica Levenson, Navah Hopkins, Andy Crestodina — Getting Your Digital Content Strategy Right in Times of Crisis 3:07:00 - Impact of lockdowns: Consumer behavior and businesses 3:11:00 - Implications for content marketers 3:14:00 - Going hyperlocal 3:15:00 - Content tips for key digital channels 3:17:00 - Using chatbots to your advantage 3:18:00 - Look at local hashtags 3:19:00 - Content marketers in crisis management 3:21:00 - Tips for agencies 3:23:00 - Content marketing and SEO for universities
7️⃣ Brian Wallace, Judi Fox, Sarah Evans, Andy Crestodina — Infographics, LinkedIn, and PR: The Key to Growing in a Down Economy 3:37:00 - Research + Storytelling 3:38:00 - Design of an infographic 3:42:00 - Examples of infographics 3:48:00 - Basic promotion and getting traction with infographics 3:51:00 - Are infographics good in pitches? 3:58:00 - Pick up links, mentions, shares, etc + final thoughts
8️⃣ Michael Brenner, Michelle Robbins, Dale Bertrand, Andy Crestodina — How One Marketing Agency Uses Content to Rank for Search and Win New Customers 4:05:00 - How to use content to rank for search and win all our new customers 4:08:00 - How many searches are there on Google 4:11:00 - Marketing that attracts buyers 4:14:00 - Michael Brenner’s case study 4:19:00 - Tip 1: Sell the business case 4:21:00 - Keyword Gap 4:23:00 - Your director of marketing is miserable 4:24:00 - SEO Content Template 4:27:00 - The ‘daily news’ approach to publishing 4:28:00 - Tip 2: Frequency drives results 4:31:00 - Tip 3: Focus on buyer interests 4:32:00 - Tip 4: Answer customer questions 4:44:00 - Deadlines are the greatest source of inspiration 4:49:00 - Site search reports are powerful tools
