YouTube is the second-largest search engine in the world – second only to its parent company, Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. How do you avoid getting lost in the sea of videos? Your best bet is to optimize great videos for search using video SEO best practices. With these tips, you can create a solid YouTube SEO strategy.
What is a YouTube SEO strategy? Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following.
Unlike Google, which uses backlinks and other factors to evaluate rank, YouTube SEO involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search both within and outside of YouTube.
You may know the basics of SEO for YouTube videos, like including keywords in titles, meta descriptions, and tags. However, there's more you can do for YouTube SEO through video accessibility. Since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. A key component to a YouTube SEO strategy is harnessing the power of your video's text in the form of transcripts, closed captions, and subtitles, which can positively impact user experience, engagement, watch time, viewership, and SEO.
Here are ten tips for maximizing views and boosting your YouTube SEO.
1. Select a great keyword Before you can boost YouTube SEO, you need to select the right keyword or phrase for your video. Keywords often land in video titles and metadata, and when spoken in the audio, keywords appear in captions and transcripts. That's a win-win for SEO.
Keywords and keyword phrases should correspond with a) whatever describes your video accurately and b) the words and phrases that users enter in search engines to find content like yours.
To find out what phrases and keywords people use in search, you'll have to do some keyword research. An easy strategy to find a keyword for your video is to use YouTube's Search Suggest. Type a word or phrase relevant to your industry in the search bar and see the suggestions that YouTube offers.
Youtube SEO icons and cartoon man searching on the Internet. YouTube SEO Strategy: Tips to Boost Your Search Ranking YouTube is the second-largest search engine in the world – second only to its parent company, Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. How do you avoid getting lost in the sea of videos? Your best bet is to optimize great videos for search using video SEO best practices. With these tips, you can create a solid YouTube SEO strategy.
What is a YouTube SEO strategy? Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following. Unlike Google, which uses backlinks and other factors to evaluate rank, YouTube SEO involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search both within and outside of YouTube. You may know the basics of SEO for YouTube videos, like including keywords in titles, meta descriptions, and tags. However, there's more you can do for YouTube SEO through video accessibility. Since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. A key component to a YouTube SEO strategy is harnessing the power of your video's text in the form of transcripts, closed captions, and subtitles, which can positively impact user experience, engagement, watch time, viewership, and SEO. Here are ten tips for maximizing views and boosting your YouTube SEO. 3Play Icon Logo YouTube SEO Tips Select a great keyword Include accurate closed captions Add a transcript to your video description Offer subtitles in multiple languages Write a keyword-optimized title, description, and tags Say your target keyword in your video Use a compelling thumbnail Add cards and end screens Focus on user engagement Track your analytics 1. Select a great keyword Before you can boost YouTube SEO, you need to select the right keyword or phrase for your video. Keywords often land in video titles and metadata, and when spoken in the audio, keywords appear in captions and transcripts. That's a win-win for SEO. Keywords and keyword phrases should correspond with a) whatever describes your video accurately and b) the words and phrases that users enter in search engines to find content like yours. #youtubeseo #youtubesearch #grownonyoutube
