So what is GEO? Generative Engine Optimization (GEO) is changing how we do SEO and digital marketing, and it's a new strategy you don't want to miss in 2025 for your website.
This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI's SearchGPT recently launched for all users, including free.
Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep capturing your audience's attention and sales in a quickly evolving SEO landscape, rather than watching them slip away.
We'll break down the importance of creating AI-friendly content that includes straightforward answers upfront to common user questions, conversational long-tail keywords, and still delivering genuine value for your readers to satisfy Google's E.E.A.T.
Tracking where your brand shows up in AI overviews in this new SEO era is going to be important and free tools like Semrush can help you see what keywords you’re missing or could target. The goal of incorporating GEO into your SEO strategy is to stay one step ahead by adapting to how search behavior is changing, instead of relying on dated SEO tactics.
While most people fear AI content, we dig into why credibility for Google—known as E.E.A.T (experience, expertise, authoritativeness, and trustworthiness)—plays a big part in getting featured in these AI-driven answers. While backlinks still matter, showing up on trusted platforms and media outlets will boost your online authority in a meaningful way. Generative Engine Optimization(GEO) doesn’t replace search engine optimization... it works hand in hand with it.
Remember, SEO is about being found. GEO is about being included. Both are important for your digital marketing and SEO strategies in 2025 and beyond.
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