Today Eric Seropyan will talk about hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web. You’ll learn: • What is Search Engine Optimization (SEO)? • What is the difference between search engine optimization and search engine marketing? • How does they help my business? • How do you know what keywords to target? • Can I find out which keywords my competitors are ranking for and how high they are ranked? • Can I find out which keywords my website ranks for? • What does it mean when somebody says “they change the algorithm” • Isn’t hiring an SEO expert prohibitively expensive? • How can I rank better on search engines? • Where can I find out more?
