Improving your company’s search engine results through SEO (search engine optimization) has never been more complex. But businesses that neglect this key arm of digital marketing will inevitably get buried by their competitors when consumers make industry-relevant searches on Google. Because SEO processes are generally complex and time-consuming, wise business owners and managers will partner with specialized professionals to develop a targeted SEO campaign to meet their unique wants and needs. Here are a few tips to keep in mind while your digital marketing team works to put you at the top of the next relevant Google search.
1. Understand the Google Ranking Algorithm Like other top search engines, Google employs a proprietary algorithm to stress relevancy and equality in all its results. This algorithm determines if your website will top the list of returned results or if it will land on the second, third, or fourth page of results. Because it is constantly changing, you must stay abreast of all updates in this all-important algorithm. Essential policy changes over the years have included ranking preference for mobile-friendly websites.
2. Conduct a Competitor Analysis The path forward in SEO strategy is not always clear. Take keywords, for example. What words and phrases should you stress in your website content to trigger the Google algorithm and improve your ranking results? You can go a long way toward answering this question by examining your most successful and least successful competitors. What terminology do they employ, and what topics do they cover on their websites? A comprehensive competitor analysis can often tell you exactly what to do and, perhaps more importantly, what NOT to do.
3. Build a Strong Backlink Profile The various websites that feature clickable links to your company website play an integral role in the search engine ranking process. Known as “backlinks,” these links are a handy way for internet users to get more information or find desired goods or services. In Google’s estimation, your website is only as good as the backlinks attached to it. While having a significant number of backlinks is certainly desirable, Google stresses quality over quantity in its backline profile analysis.
4. Update Your Website Blog Regularly Although it is always looking for a select number of specific keywords, Google also favors active websites with fresh, relevant, ever-changing content. The best way to provide this dynamic content is through the development of a regularly updated website blog. By integrating SEO strategy into your blog, you can dramatically improve your search engine rankings and reach potential customers when they are most motivated to make a purchase. Blogs also serve existing customers by answering key questions related to your business.
Effective SEO Campaigns with RealTop To learn more about SEO best practices and what a quality SEO campaign can do for your business, contact a skilled and knowledgeable RealTop representative today. RealTop provides Google and Microsoft Ads SEO for local, national, and international companies.
